Make your KPI
their game.
When your initiative strikes the same chords that your audience inherently gravitates towards, your goals become their game.
Recent Work
About Me
Content creator, gamification expert, instructional designer, digital artist, and strategic consultant.
Gamification is like comedy.
In comedy, something can have the structure, timing, and delivery, but if it fails to be funny, it failed at being comedy. It requires more than just assembling and incorporating its elements to be effective. In comedy, something can have the structure, timing, and delivery, but if it fails to be funny, it failed at being comedy.
“I’ve been getting into astronomy, so I installed a skylight. It was really hard to install.”
VS
The people who live above me are furious.”
So how do we pull it off?
Identify what matters
At the end of your initiative, what change in behavior do you want to influence, and how is that measured? Identify how to meet your goal and the landmarks of success along the way. These become your Key Performance Indicators
Analyze the Landscape
Acquire and examine the data to uncover the behavior patterns and drivers of action for your audience. Find what moves the needle, and why.
